Click here to download the attractor neural net used for this project:

Attractor Neural Net Program for Structural Learning Network Model


Michael W. Macy
Professor of Sociology
Cornell University
Ithaca, NY 14853
Voice: (607) 255-4555
Fax: (607) 202-4913
Email: mwm14@cornell.edu


Why does our world not degenerate into the world of Mad Max? And why does it sometimes seem as if it may? Social order among interdependent agents can be imposed "from above" by a global policing mechanism or it can emerge "from below" through local interactions among adaptive agents with no centralized coordination. Suppose no member of the population has the ability to identify or impose a global solution. How then is social order possible? My current research explores the emergence of norms and conventions through local interaction. The problem is one that defines the human condition: the overwhelming need for norms that constrain aggressive and mutually destructive behavior is no guarantee that such rules will emerge or be obeyed by anyone except a few "suckers." On the contrary, norms can even make matters worse, by obligating people to engage in behaviors that are individually and collectively harmful. It is not hard to explain why people comply with socially undesirable norms in the face of social pressure, but why would a skeptical population enforce these norms in the first place? My research team uses computational models and laboratory experiments with human subjects to look for elementary principles of social interaction that may yield clues about possible answers. Recent studies have focused on the importance of cascades on networks. We found that "small world" networks that are optimal for the spread of information and disease can inhibit the spread of risky or costly collective behaviors characterized by high thresholds of adoption. A new project funded by NSF uses data from the Internet Archive to track the spread of social contagions through on-line networks.

Click here for Networks and Social Dynamics at Cornell

Click here for Chronicle Story and here for NSF announcement on $2m Cybertools Grant

Click here for Chronicle Story on Agent-Based Modeling at AAAS


Click here to send me email

Click here for myCV


Areas of interest: collective action, noms, intergroup conflict, diffusion on complex networks, social influence. Methods: Agent-based modeling, laboratory experiments, analysis of on-line networks.

Current projects:


I have archived or linked some of my recent papers that you are welcome to read. If you "click" on the highlighted words in the title, you can read orprint the paper on-line. Linked papers require access to JSTOR or INGENTA; if your university does not provide access, please email me and I will send you a digital copy.

Please note: Unpublished papers are not to be cited without permission.


 

Complex Contagions and the Weakness of Long Ties
Damon Centola and Michael W. Macy
American Journal of Sociology 2007, 113:702-34.

 


 

Culture, Identity, and Structure in Social Exchange: A Web-based Trust Experiment in the U.S. and Japan
Kuwabara, K., R. Willer, M. Macy, R. Mashima, S. Terai, and T. Yamagishi
Social Psychology Quarterly, 2007, 70:461-79.

 


 

Collective Action and the Empirical Content of Stochastic Learning Models
M. Macy and A. Flache
American Journal of Sociology, 2007, 112: 1546-54.

 


 

Cascade Dynamics of Complex Propagation
Damon Centola, Victor M. Eguiluz, and Michael W. Macy
Physica A 2007, 374: 449-456

 


 

Power and Dependence in Intimate Exchange

Arnout van de Rijt, and Michael W. Macy

Social Forces 2006, 84:1455-70.

 


  

The Emperor’s Dilemma: A Computational Model of Self-Enforcing Norms

Damon Centola, Robb Willer, and Michael W. Macy
American Journal of Sociology 2005, 110:1009-40.

 


 

Social Life in Silico: The Science of Artificial Societies

Damon Centola and Michael W. Macy
Handbook of Group Research and Practice 2005, pp. 273-281.

 


 

Polarization in Dynamic Networks: A Hopfield Model of Emergent Structure

Michael W. Macy, James Kitts, Andreas Flache, and Steve Benard
Dynamic Social Network Modeling and Analysis, National Academy Press, 2003.

 


 

Learning Dynamics in Social Dilemmas
Michael W. Macy and Andreas Flache
Proceedings of the National Academy of Sciences, May 14, 2002.

 


 

Stochastic Collusion and the Power Law of Learning
Andreas Flache and Michael W. Macy
Journal of Conflict Resolution, October, 2002.

 


 

From Factors to Actors: Computational Sociology and Agent-Based Modeling
Michael W. Macy and Robert Willer
Annual Review of Sociology, Vol. 28, 2002

 


 

Trust and Market Formation in the U.S. and Japn
Michael W. Macy and Yoshimichi Sato

Proceedings of the National Academy of Sciences, April, 2002.

 


 

'In Search ofExcellence': Fads, Success Stories, and Adaptive Emulation*

David Strang and Michael W. Macy
Best Paper Proceedings of the 1999 Academy of Management Conference, Chicago,IL
American Journal of Sociology, July, 2001.

*HTML Preprint not identical to published version.

 


 

TheEvolution of Trust and Cooperation between Strangers:
A Computational Model
*
Michael W. Macy and John Skvoretz
American Sociological Review, October, 1998.
Presented at the Sante Fe Institute, August 6, 1996

*HTML Preprint not identical to published version.

 


 

Social Simulation
Michael W. Macy
In N. Smelser and P. Baltes, eds., International Encyclopedia of the Social
and Behavioral Sciences,
Elsevier, 2002

 


 

Power, Identity, and Collective Action in Social Exchange
Brent Simpson and Michael W. Macy
Social Forces, June, 2004.

 


 

Collective Action and Power Inequality: Coalitions in Exchange Networks*
Brent Simpson and Michael W. Macy
Social Psychology Quarterly, March, 2001.

*Preprint not identical to published version.

 


 

Dependence and Cooperation in Fuzzy Dilemmas:
The Effects of Environmental and Endowment Uncertainty

R. Thomas Boone and Michael W. Macy
In R. Suleiman, D. Budescu, & D. Messick, eds., ContemporaryPsychological Research on Social Dilemmas
Cambridge University Press, 2002.

 


 

The Weaknessof Strong Ties II:
Collective Action Failure in a Self-Organizing Social Network

Michael W. Macy , James Kitts, and Andreas Flache
Presented at American Sociological Association, Toronto, August 11, 1997.

 


 

Structural Learning: Attraction and Conformity in Task-Oriented Groups
James Kitts, Michael W. Macy, and Andreas Flache
Computational and Mathematical Organization Theory, 1999, vol. 5(2):129-45.

 


 

Identity, Interest, and Emergent Rationality: An Evolutionary Synthesis
Michael W. Macy
Rationality and Society, vol. 9, 1997.

 


 

Dependence and Cooperation in the Game of Trump
R. Thomas Boone and Michael W. Macy
Presented at International Conference on Group Process, Krakov,Poland, August, 1996
Advances in Group Processes, vol. 15, 1998.

 


 

Dependence, Selectivity, and Cooperation
R. Thomas Boone and Michael W. Macy
Presented at the annual meeting of the American Sociological Association,San Francisco, August 1998
Social Psychology Quarterly, March, 1999.

 


 

Social Order and Emergent Rationality.
Michael W. Macy
Presented at ASA Theory Section Miniconference,1996.
In A. Sica, ed. Whatis Social Theory: The Philosophical Debates, 1998, Blackwell.

 


 

Social Order in an Artificial World.
Michael W. Macy
Journal of Artificial Societies and Social Simulation, January, 1998.

 


 

TheWeakness of Strong Ties:
Collective Action Failure in a Highly Cohesive Group

Andreas Flache and Michael W. Macy
Journal of Mathematical Sociology, June, 1996

 


 

Natural Selection and Social Learning in Prisoner's Dilemma:
Co-adaptationwith Genetic Algorithms and Artificial Neural Networks
Michael W. Macy
Sociological Methods and Research, Vol 25, August, 1996, pp. 103-137

 


 

Beyond Rationality in Models of Choice
Michael W. Macy and Andreas Flache
Annual Review of Sociology, Vol. 21, 1995

 


 

PAVLOV and the Evolution of Cooperation: An Experimental Test
Michael W. Macy
Social Psychology Quarterly, June, 1995

 


 

Artificial Social Intelligence
William Bainbridge, Edward Brent, David Heise, Michael Macy, Barry Markovsky, & John Skvoretz
Annual Review of Sociology, Vol. 21, 1995

 


 

Once Upon a Time There Was a Suboptimal Equilibrium
Michael W. Macy
The Agora, June, 1996

 


 

Cowardly Lions: Genetic Programming or Social Learning?
Michael W. Macy
The Agora, December, 1995

 


 

Social Class
Michael W. Macy
The Encyclopedia of Language and Linguistics

 


 

Backward-Looking Social Control
Michael W. Macy
American Sociological Review, 1993, Vol. 58:819-36.

 


 

Chains of Cooperation: Threshold Effects in Collective Action
Michael W. Macy
American Sociological Review, 1991, Vol. 56:730-47.

 


 

Learning to Cooperate: Stochastic and Tacit Collusion in Social Exchange
Michael W. Macy
American Journal of Sociology, 1991, Vol. 97:808-43.

 


 

Learning Theory and the Logic of Critical Mass
Michael W. Macy
American Sociological Review, 1990, Vol. 55:809-26.

 


 

Value Theory and the Golden Eggs: Appropriating the Magic of Accumulation

Michael W. Macy
Sociological Theory, 1988, Vol. 6: 131-52.