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Dr. Peter OTTO, MBA, Ph.D. E-Mail: peteotto@gmail.com
EDUCATION:
1999 - 2002 Ph.D. in Information Science and Technology, at the Nelson A. Rockefeller College of Public Affairs & Policy, State University New York Albany Dissertation: UNDERSTANDING THE MISBEHAVIOR OF BRAND STRATEGIES: A DYNAMIC MODELING APPROACH Primary specialization: Information Decision Systems Secondary specialization: Decision Support Systems for Business Applications
2001 – 2002 Studies in System Dynamics at the Massachusetts Institute of Technology, Boston
1993 - 1995 M.B.A Graduate School of Business Administration Zurich / Switzerland and University at Albany, State University New York
1987 – 1989 Eidg. Dipl. Werbeleiter SAWI, Biel, Switzerland (equal to a Master of Science in Marketing)
PROFESSIONAL APPOINTMENTS AND EXPERIENCE:
Teaching and Research:
Union Graduate College of Union University, School of Management Associate Professor, Information Systems Management (2008—present)
Cornell University, Department of Applied Economics and Management Visiting Fellow (2003 – present)
Graduate School of Business Administration (GSBA) Zurich, Switzerland Visiting Professor MIS/IT, Executive MBA Program (2003 – present)
Dowling College, School of Business, Oakdale, New York Associate Professor, Information Systems Management (2002 – 2008)
University at Albany, State University New York, School of Business Lecturer, Management Science and Information Systems (2000 – 2002)
Centre for Technology in Government of the State New York Graduate Assistant for different IT and e-Government projects (2000 – 2001)
Business Experience:
Intelligence Performance Group Inc., Albany New York Managing Partner of a business strategy consulting firm, with offices in Zurich, Switzerland, Prague, Czech Republic, and Albany New York (1999 – present)
Ogilvy & Mather - Managing Director, Ogilvy Healthcare Switzerland (1996 – 1999) - Strategic New Business Development for O&M Switzerland - European coordinator Ogilvy Healthcare- Member of Ogilvy & Mather’s European New Business task force
Grendene & Partner Managing Director and Partner of a consulting firm with 25 employees (1995 – 1996)
Ogilvy & Mather Managing Director O&M Healthcare, member of the Executive Committee (1989 – 1995) Client Service Director for Compaq Computers, IBM, Lotus Notes
WMP Marketing and Public Relations Partner of a marketing and PR agency (1987 – 1989)
TECAN AG (Manufacturer of high tech equipment for Hospitals, with offices in London, Singapore and USA) Manager Marketing Services (1985 – 1987)
Pharmaton SA, Lugano Account Executive/Junior PM, responsible for different projects in the segment of OTC products as well as a range of dental pharmaceuticals (1984 – 1985)
AWARDS:
Team-Teaching Award for MIS/IT EMBA Seminar (Summer 2007) with Prof. Moez Limayem and Prof. Salvatore Belardo, University Maryland, Smith School of Business. Awarded by the Graduate School of Business Administration, Zurich
Best Academic Reader’s Article Award “Management Reader X”: The Hard and Soft Approach to Crisis Management: A Dynamic Decision Quality Theory. Awarded by the University Tubingen, the Joint Committee on Management, Springer-Verlag, and GSBA Zurich
Best Academic Reader’s Article Award “Reader IX” : Managing in the New Economy: New Strategies, New Structures, New Leadership Skills. Awarded by the University Tubingen, the Joint Committee on Management, Springer-Verlag, and GSBA Zurich
Special Merits Award 1996, Graduate School of Business Administration, Zurich. For research in the field of Business Management and Economics
RESEARCH INTEREST:
- Decision support systems for business applications - Impact of Information Technology on Organizational Effectiveness - Group Decision Support Systems - Computer Simulation of Dynamic Feedback Systems
PUBLICATION/PAPERS:
Journal Articles:
Forthcoming: Otto, P., M. Simon, “Dynamic Perspectives on Social Characteristics and Sustainability in Online Community Networks” System Dynamics Review, Special Issues on Information System Dynamics, 2008
Forthcoming: Richardson, G.P., P. Otto, “Editorial: Application of System Dynamics in Business Markets” Journal of Business Research, September 2008
Forthcoming; Otto, P. “A systems dynamics model as a decision aid in evaluating and communicating complex market entry strategies”, Journal of Business Research, September 2008
Otto, P., “Location-Based Services: Mehr Mobilität und Transparenz”, IO News Management, Vol. 9, April 2006
Otto, P., J. Struben, “Gloucester Fishery: Insights from a Group Modeling Intervention”, System Dynamics Review Vol. 20, No. 4, 2004
Otto, P. “Enterprise Application Integration (EAI): Mehr Transparenz für E-Business Transaktionen”, IO News Management, Vol. 4, September 2004
Under review: “Dynamics in IS Development: A Multi-Method Experiment to Simulate and Measure the Effects of Changes during the Development Process” Co-author Salvatore Belardo
In Preparation:
Otto, P., W. Siemer “How to communicate a complex decision environment: An Interface perspective” Decision Support Systems (in preparation)
Siemer, W., P. Otto “Models as boundary objects for policy discussion: Lessons from a group modeling intervention with wildlife managers” System Dynamics Review (in preparation)
Otto, P., M. Simon “Structural Interventions in Electronic Networks of Practice: A Dynamic Grid/Group Model of Growth and Decline” Proceedings of the 25th International System Dynamics Conference”, Boston, July 2007
Otto, P., S. Belardo, “A Theoretical Evaluation of Information Processing Resources during Organizational Crisis”, Proceedings of the 3rd International Conference on Information Systems for Crisis Management”, ISCRAM 2006, New Jersey, May 2006
Otto, P., S. Belardo, “Alignment Between Crisis Management and IS Strategies: Performance Implication for Crisis Response”, Proceedings of the 6th Conference on Systems Science”, Paris, France, September 2005
Otto, P., M. Simon, “Growing Ownership and Instilling Confidence for a Decision Support Approach at the Stakeholder Level” Proceedings of the 23rd International System Dynamics Conference”, Boston, July 2005
Otto, P., W.F. Siemer, “A group model-building intervention to support wildlife management decisions”, Proceedings of the 23rd International System Dynamics Conference”, Boston, July 2005
Otto, P., G.P. Richardson, “Interorganizational Learning: A Dynamic View on Knowledge Development in Strategic Alliances”, Proceedings of the 22nd International System Dynamics Conference” Oxford, July 2004
Otto, P., J. Struben, “The ‘standard method’: Scripts for a group model building intervention” Proceedings of the 21st International System Dynamics Conference” New York, July 2003
Otto, P., S. Belardo, “Design of Information Systems: Simulating the Effectiveness of Knowledge Transfer Throughout the System Analysis Phase” Proceedings of the 20th International System Dynamics Conference” Palermo, Italy, July 2002
Otto, P. “Brand Management Facilitation: A System Dynamics Approach for Decision Makers”, Proceedings of the 19th International System Dynamics Conference, Atlanta, Georgia, July 2001
Refereed Book Chapters:
Forthcoming: Belardo, S., P. Otto, “Beyond Project Management: Getting it Right and Doing it Right” in HUMAN RESOURCES INFORMATION SYSTEMS: BASICS, APPLICATIONS AND DIRECTIONS, Michael J. Kavanagh and Mohan Thite, (ed.). January 2009, Sage Publication, New York
Otto, P. “Strategic Alliances: Managing Learning Opportunities to Leverage Scale Economies” in Management Challenges, Ralph Bernt, (ed.). 2007, Springer-Verlag Berlin
Otto, P. “Diffusion of Innovation: A Dynamic Perspective on the Evolution of New Technologies”, in Successfactor Innovation, Ralph Bernt, (ed.). 2005, Springer-Verlag Berlin
Otto, P., S. Belardo, “The Hard and Soft Approach to Crisis Management: A Dynamic Decision Quality Theory,” in Leadership in Crisis, Ralph Bernt, (ed.). March 2003, Springer-Verlag Berlin
Otto, P., S. Belardo, “Managing in the New Economy: New Strategies, New Structures, New Leadership Skills” in Innovation Management, Ralph Bernt, (ed.). 2002, Springer-Verlag Berlin
Otto, P. “Brand Communication 2000”, in Management Strategien 2000, Ralph Bernt, (ed.). 1999, Springer-Verlag Berlin
INVITED TALKS AND CONFERENCE PRESENTATIONS:
“Online Strategies: Managing Dynamic Content” 21th Zurich Management Research Conference, University Zurich, ETH, February 2008
“Web 2.0: Changing the Way Businesses Talk with Customers” 16th Zurich Management Research Conference, University Zurich, ETH, October 2006
“Decision-Traps: Exploring Feedback Effects to Understand Brand Dynamics in Business Markets” ISBM Conference, Northwestern University, Kellogg School of Business, Chicago, August 2006
“Alignment Between Crisis Management and IS Strategies: Performance Implication for Crisis Response” 6th European Science Conference, Paris, France, September 2005
“Growing Ownership and Instilling Confidence for a Decision Support Approach at the Stakeholder Level” 23rd International System Dynamics Conference”, Boston, July 2005
“Diffusion of Innovation: Constraints and Success Factors for the Management of New Product Introduction” 15th Zurich Management Research Conference, University Zurich, ETH, October 2004
“Interorganizational Learning: A Dynamic View on Knowledge Development in Strategic Alliances” 22nd International System Dynamics Conference” Oxford, July 2004
“Decision Making and Uncertainty Management in complex corporate and social systems” 14th Zurich Management Research Conference, University Zurich, ETH, March 2004
“A case study for system dynamics group model interventions” Research Seminar Cornell University (Department of Applied Economics and Management), November 2003
“Business Dynamics and Simulation: Gaining Insights into Complex Problems” 13th Zurich Management Research Conference, University Zurich, ETH, October 2003
The “standard method”: Scripts for a group model building intervention, ”21st International System Dynamics Conference” New York, July 2003
“Effect of Instability on IT System Development” INFORMS/EURO Conference for Operational Research, Istanbul, July 6 – 10, 2003
Expert Panelist at THE GLOBAL E-COMMERCE SUMMIT, UNITED NATIONS, NYC May 14-15, 2003
“Design of Information Systems: Simulating the Effectiveness of Knowledge Transfer Throughout the System Analysis Phase”, 20th System Dynamics Conference, Palermo, Italy, July 2002
“Brand Management Facilitation: A System Dynamics Approach for Decision Makers,” 19th System Dynamics Conference, Atlanta, Georgia, July 2001
“Driving Forces in Web-enabled Business Systems” Guest Lecture at the Graduate School of Business Administration Zurich, June 2001
“Challenges and Limitations in On-Line Communication.“ 9th Zurich MBA Research Conference, University Zurich, ETH (March 2000)
“Lean Management and Information Systems” 6th Zurich MBA Research Conference, University Zurich, ETH (October 1994)
CONSULTING ACTIVITIES:
Munters Service GmbH, Systems Analysis and Design for a Wireless Front-end Application in Europe, 2007. Department for Environmental Conservation, New York State, Group Decision Support System, 2004- present. Alstom Power Systems, Strategy for IT Application Standardization 2006. AIG (American International Group, Inc.) Private Banking, Alignment MIS System, 2005. Organon AG (Pharmaceuticals) Decision Support for Market Diffusion, 2005. Northwater Capital Management, IT Strategy for web-based workflow management, 2004. National Cancer Institute / John Hopkins Hospital, Washington, DC, Studying of Network Effects in De-Centralized Decision Making, 2004. Gloucester Fishery, Massachusetts, Market Feasibility Study, 2002 – 2004. CommerceHub, Strategy Consulting for B2B Markets, 2001 - 2002
PROFESSIONAL SERVICES:
- Conference Chair, Workshop on System Dynamics and Business Strategy, Johnson School of Management, Cornell University, Ithaca, June 2007 - Guest-Editor: Journal of Business Research, Forthcoming Special issues on Applications of System Dynamics in Business Markets - Program Committee, ISCRAM 2006 - Chair for special session “System Dynamics and Emergency Response and Crisis Management” at ISCRAM 2006 (International Community on Information Systems for crisis response and management) - Reviewer for the System Dynamics Review - Reviewer for EM – Electronic Markets, mcm institute for Media and Communications Management - Reviewer of papers submitted to the Annual International System Dynamics Conference, 2002, 2003, 2004, 2005, and 2006 - Program Chair for the 4th PhD Colloquium at the 20th System Dynamics Conference in Palermo
SKILLS:
Languages: German (native), English (written/oral), French (oral), Italian (oral). Computer: MS Office, (Word, Excel, Access, PowerPoint) SQL, Oracle, SPSS, S-Plus, UNIX, DOS (WAN, LAN Networking) Pascal, C++, and Java
MEMBERSHIP:
- Member of the Advisory Board from the Graduate School of Business Administration Zurich / Switzerland - American Society for Information Science&Technology - System Dynamics Society - MIT/UAlbany System Dynamics Group
OTHER EMPLOYMENT RELATED INFORMATION: Citizen of Switzerland, resident of the United States.
Last modified: March, 2008 |