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I. Refereed Journals Articles
1. Zheng, Y. and H.M. Kaiser. 2009. “Advertising and U.S. Nonalcoholic
Beverage Demand.” Agricultural and Resource Economics Review,
forthcoming.
2. Zheng, Y. and H.M. Kaiser. 2008. “Estimating Asymmetric Advertising
Response: An Application to U.S. Nonalcoholic Beverage Demand.” Journal of
Agricultural and Applied Economics: forthcoming.
3. Zheng, Y., H.W. Kinnucan, and H.M. Kaiser. 2008. “Measuring
and Testing Advertising-Induced Rotation in the Demand Curve.” Applied
Economics 40: forthcoming.
4. Zheng, Y., H. W. Kinnucan and H. Thompson. 2008. “News
and Food Price Volatility.” Applied Economics 40(13,
lead
article):
1629-1635.
5. Kinnucan, H. W., Y. Zheng, and G. Brehmer. 2006. "State
Aid and Student Performance: A Supply-Demand Analysis." Education
Economics 14:
491-513.
6. Kinnucan, H. W. and Y. Zheng. 2004. "Advertising's
Effect on the Market Demand Elasticity: A Note." Agribusiness: An
International Journal 20:
181-88.
II. Book Chapter
Kinnucan, H. W.
and Y. Zheng. “National
Benefit-Cost Estimates for the Dairy, Beef, Pork and Cotton
Promotion
Programs.” Chapter 12 in H. Kaiser, J.M.
Alston, J. Crespi, and R.J. Sexton (eds.) The Economics of
Commodity
Promotion Programs: Lessons from California. New
York, NY: Peter Lang Publishing, 2005. 
Summary findings of this book are available in a recent
issue of Review of Agricultural Economics 29(2007):40-63
III. Popular Articles
Kinnucan, H. W. and Y. Zheng. "Some
Observations on Benefit-Cost Ratios." NICPRE Quarterly,
Vol. X, No. X, Cornell
University, 2006.
IV. Work in Progress
Advertising and U.S. Non-alcoholic Beverage Demand
Estimating Advertising Irreversibility in U.S.
Non-Alcoholic Beverage Demand
Evaluating the Effectiveness of Generic Advertising versus
Nonadvertising Marketing Activities on New York State Milk
Markets
Search, Sort and Wage Inequality
V. Professional Activities
Journal Referee for Peer-Reviewed Journals (number of reviews n
= 9)
Agribusiness: an International Journal
American Journal of Agricultural Economics
American Journal of Mathematical and Management Sciences (AJMMS)
Canadian Journal of Agricultural Economics
Journal of Agricultural and Applied Economics
Journal of Economics Integration
Southern Business and Economic Journal
Conference Related Activities
Secretary/Treasurer, Research Committee on Commodity
Promotion (NEC-63) 10/2007-10/2009
Chair of Selected Paper Session, Meeting of Research
Committee on Commodity Promotion (NEC-63), Opelika, Alabama,
October 12-13, 2006. VI. Short Bio
Yuqing Zheng conducts research in the areas of price
analysis, trade impact on labor, and quantitative methods.
He got his Ph.D. degree with a minor in Statistics
in August 2006 from Auburn
University
under the direction of professor
Henry W. Kinnucan. He worked as adjunct
professor and full-time instructor in the business school (AACSB
accredited) at Auburn
University-Montgomery when finishing his Ph.D. study.
Since then, he accepted a research associate III position with
the
Cornell Commodity Promotion Research Program in the
Department of Applied Economics and Management at
Cornell University. His recent work focuses on the
the distributional impact of generic advertising in imperfect
competition. Yuqing
was from
Hangzhou,
Zhejiang Province, China, a beautiful city that served as one of
the seven ancient capitals for China. Yuqing's career
objective is professor.
Yuqing is happily married to Fei Ye, a graduate student of Industrial and
Labor Relations at Cornell.
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